I know of a lot of people setting up reverse lens macro setups to photograph products.  It is a very controlled studio setting with controlled lighting which for this form of photography is a marriage made in heaven.  I found this great video introduction from user prophotolife on youtube showing you how to setup a foam board reflector and using sticks set in concrete to hold up other materials for the lighting.   The video shows the setup and you can see the results live of manipulating the household reflectors.   Please check it out: